
Digital Brand Kits
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Here is your starting point. I'm who you work with when starting a new brand or refreshing an old one. Start with me, before hiring an Ads or Social Manager or even a virtual assistant.
My packages are for entrepreneurs in the start-up or rebranding phase of their business.
While paid advertising and a solid social media strategy are fantastic ways to generate business, these tactics are particularly beneficial when you have a cohesive brand and a way of capturing web traffic and nurturing them into customers.
When you have a solid online brand and demonstrate your expertise, the cost per acquisition from paid advertising will be much more viable.
Once you have a Digital Brand Kit, you can confidently engage a specialised digital marketer who can drive traffic and make tweaks to your funnel - generating sales.
Brand & Canva Kit
$1000
Timeframe: 7 Days
Brand
Colour Pallet
Font Pairings
Logo
Digital Brand Guide
Instagram Bio
Canva Templates
Branded Instagram Post template x 5 designs
Branded Story template x 5 designs
Instagram Highlights Cover template x 5 designs
Branded Facebook Cover template x 1 design
Profile Picture for Instagram and Facebook
Instagram Reels Cover template x 3 designs
Support
Unlimited Call, text and email support from me for the project duration.
Training
Access to Canva 101 e-course
Squarespace Website
$1900
Timeframe: 14 Days
Website
Website Strategy Workshop
Website Content Collection Questionnaires & Support
Squarespace Account Set Up
Domain Set-up
Content Planning Guides
Custom Design of up to 10 Webpages (additional pages $70 p/h)
Mobile & Tablet Responsive
Favicon
5 x Royalty-Free Stock Photos
Up to 5 Icons
Up to 3 Contact Forms.
Custom Launch Graphic to share on social media.
Basic SEO set-up (including page names, image tags, page descriptions etc).
Blog page set-up on website & add up to 5 blogs/videos by you.
How to use Squarespace 1hr Zoom Training. (Recorded)
Post Launch Call
Basic Newsletter integration with your chosen email provider
1 x Branded email template design
Support
Unlimited Call, text and email support from me for the project duration.
Training
Access to Squarespace 101 e-course
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There are a few ongoing costs that are not included in my brand kit fees.
Web Hosting
Hosting Fees and Account membership with Squarespace. These are paid directly to Squarespace. Packages range from $16 per month to $52 per month, depending on your business requirements.
Photography
A professional website often stands out due to the quality and unique photography used across the site. I can source both paid and royalty-free photography to use on your site. Any paid stock photography you choose will be an additional cost to you.
I highly recommend you get a photoshoot done with a professional photographer to build a library of images unique to your brand. Custom photography is not a must, but I highly recommend it.
Email Application Fees
I suggest using Convert Kit as an email platform; however, there are others such as Mail Chimp that can be set up within your Brand Kit. These applications are associated with monthly fees for using the service and housing your database. Convert Kit starts at US$9 per month for 300 subscribers. The monthly fee increases as your business and subscriber list grow.
Email Hosting
Email hosting is optional with your domain; it allows you to use your domain to create an email address. i.e., name@yourdomain.com.au
Although optional, I do recommend it, as it gives you a professional point of contact. I suggest using Google Workspace for your email as this gives you access to 30GB of google cloud storage, file sharing and more. The price is $8.40 per user per month.
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Assets
Before the start date of your project, you are required to complete all questionnaires and provide all brand elements, including any existing logos and design elements, as well as images and photos, icons and written text. I will give you step by step instructions and questionnaires to help you collate this information.
Payment
You will be required to pay a non-refundable deposit to book your project timeslot; this will be one-third of the total bill. You are required to pay the second-third on the start date of your project, and the final third is due before the end date of your project. After the final payment, all files, websites, and applications will be handed over.
Feedback & Approval
You must book your project when you are readily available to be contacted by phone, email and text. To keep to the project timeline, you will be required to provide feedback and approval on all elements throughout the project. All feedback timeframes are 24-48hours.
Failure to provide feedback or approval may result in project delays which will incur an additional charge and/or the launch date being pushed back.
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I will guide you through the brand design process with in-person workshops, phone calls, questionnaires and step by step instructions to help you gather all of the information necessary to start and finish your project.
I will provide you with a timeline for the entire project, including everything required from you. I will deliver the agreed-upon projects at the agreed-upon launch date, as long as all elements and approvals have been provided by you in line with the timeline.
I will strategically organise the content you provide, including editing your copy to engage your audience.
I will supply custom graphic design as needed for the overall brand aesthetic.
I will provide unlimited support and feedback during the process and throughout the booked project timeframe.
I'll teach you how to make basic updates to your digital brand assets, including website, email, Instagram and Canva templates, so you can control and grow your brand without having to pay a designer for everything.
List Building Kit
$1200
Timeframe: 7 Days
Opt-In
Lead Magnet Brochure Custom Designed
Opt-In promotional post and story graphics
Lead Magnet Opt-In Landing Page
Lead Magnet Opt-In banner across the website
Optional promotional / marketing pop up
5 Part Welcome email sequence - copywriting and editing.
Welcome sequence automation set up.
Branded e-newsletter template
Content Strategy
Content Strategy Workshop
18 Posts designed & scheduled inc. Captions & Hashtags
Training
Access to Convert Kit 101 e-course
Access to Content Creation 101 e-course
Support
Unlimited Call, text and email support from me for the project duration.
-
A few ongoing costs are not included in my brand kit fees.
Photography
A professional brand often stands out due to the quality and unique photography used across the site. I can source both paid and royalty-free photography to use on your site. Any paid stock photography you choose will be an additional cost to you.
I highly recommend you get a photoshoot done with a professional photographer to build a library of images unique to your brand. Custom photography is not a must, but I highly recommend it.
Email Application Fees
I suggest using Convert Kit as an email platform; however, there are others such as Mail Chimp that can be set up within your Brand Kit. These applications are associated with monthly fees for using the service and housing your database. Convert Kit starts at US$9 per month for 300 subscribers. The monthly fee increases as your business and subscriber list grow.
Email Hosting
Email hosting is optional with your domain; it allows you to use your domain to create an email address. i.e., name@yourdomain.com.au
Although optional, I do recommend it, as it gives you a professional point of contact. I suggest using Google Workspace for your email as this gives you access to 30GB of google cloud storage, file sharing and more. The price is $8.40 per user per month.
-
Assets
Before the start date of your project, you are required to complete all questionnaires and provide all brand elements, including any existing logos and design elements, as well as images and photos, icons and written text. I will give you step by step instructions and questionnaires to help you collate this information.
Payment
You will be required to pay a non-refundable deposit to book your project timeslot; this will be one-third of the total bill. You are required to pay the second-third on the start date of your project, and the final third is due before the end date of your project. After the final payment, all files, websites, and applications will be handed over.
Feedback & Approval
You must book your project when you are readily available to be contacted by phone, email and text. To keep to the project timeline, you will be required to provide feedback and approval on all elements throughout the project. All feedback timeframes are 24-48hours.
Failure to provide feedback or approval may result in project delays which will incur an additional charge and/or the launch date being pushed back.
-
I will guide you through the brand design process with in-person workshops, phone calls, questionnaires and step by step instructions to help you gather all of the information necessary to start and finish your project.
I will provide you with a timeline for the entire project, including everything required from you. I will deliver the agreed-upon projects at the agreed-upon launch date, as long as all elements and approvals have been provided by you in line with the timeline.
I will strategically organise the content you provide, including editing your copy to engage your audience.
I will supply custom graphic design as needed for the overall brand aesthetic.
I will provide unlimited support and feedback during the process and throughout the booked project timeframe.
I'll teach you how to make basic updates to your digital brand assets, including website, email, Instagram and Canva templates, so you can control and grow your brand without having to pay a designer for everything.
Add Ons
Ecommerce
$560
Upload and configure the initial 5 products. (Additional products can be added at an hourly rate of $70.)
Set-up of the check-out page with PayPal/Stripe integration (Own account/s to be set up by client).
Design and configuration of shop rules, shipping rules, look and feel, and settings.
Configuration of purchase emails.
Training provided on uploading additional products.
Custom product filtering.
Long Sales Page
$560
Product Sales Workshop
Sales page questionnaire
Long Sales Page Copy Writing
Sales Page Design
Custom Canva Templates
From $100
Custom Designed Canva templates dedicated to your brand. When you want to re-run a campaign, launch a new product or make key message updates as your brand progresses you can do so with ease. I‘ll even throw in access to my Canva 101 class so you feel confident and in control.
EBooks
Social Covers
Posters
Flyers
Opt-In PDF
Sale promo kit
Launch promo kit
Countdown promo kit
Stories
Posts
Business Cards & Gift Vouchers
The Process
Book Your Time Slot
Get in early to secure your Brand Kit Design timeslot. I work with just one client at a time so I can spend focus all of my energy on you and your business during your booked timeframe. You will need to pay a 50% deposit upon booking.
Brand Assets & Pinterest Mood Board
Before your start date, you will need to send me all of your brand assets and a Pinterest Mood Board. This includes a questionnaire, photos of you or your products/you and written content. Upon booking, I'll send you a Welcome Pack and Content Guide with step-by-step instructions on how to do this.
Strategy Session
On the morning of day one of your booked time-slot we will have a zoom call to go through the questionnaires and brand assets you have provided. In this session I’ll gain a deeper understanding of your business and vision for your brand and we will determine the best strategy for your business.
Feedback & Approval
Due to this dedicated timeframe, I ask that you be available for quick responses and to provide feedback and changes promptly to stick to the schedule. You will be given 24hours to provide feedback on each section.
Pre Launch Call
Prior to launching and handing over your new Brand Kit, we will have a zoom call to review everything one last time. At this time I will provide 1:1 training on how to manage and update your brand kit. You will be given a record of this training to look back on. You’ll be asked to pay the remaining instalments prior to launch.
Celebrate Your New Brand
Get the word out. Tell anyone who will listen about your new website and brand. The more traffic you can get to your Website and Instagram profile in the first month will help set you up to grow.